The Hunger Games and Fashion

Originally Written by Anthony Fertino


One of the most transcending elements of The Hunger Games films and novels is their attention to the significance of fashion.

Although surface readers may interpret this affection for the heavily articulated design world within the universe Katniss resides and explores as a marketing tactic, I believe fashion to be one of the ultimate societal divisions and interests.

The strength of a symbol is undeniable. Thus, the Mockingjay pin becomes so intriguing even to real-life fans of the fictional world. Images are so powerful, they have the potential to permanently embed in our minds. Katniss’ very nickname The Girl Who Was On Fire is perfect empirical evidence towards both of my points.

One cannot help judge another by their appearance upon first impression. We see before we understand, and therefore our collective prior experiences and insisted exterior input mold an expectation. Katniss’ blazing dress fueled support and created a character that masses completely unaware of her rich character were fully willing to root for.


Not long after the release of the film, Katniss’ ponytail quickly became a desired trend for many fans of the story, and Catnip herself. Detailed explanations on how to achieve the look were swiftly available online, and indeed, archery received a great deal of popularity as well.

When someone inspires us, we aim to be like them. We covet their strength, and their achievements, and it gives us the will and yearning to push ourselves. Fashion is naturally an easy trademark to accomplish.

And if you fellow men don’t think you do it to, you’d better re-think the success of superheroes, and what it felt like to wear the Batsuit, or don the Superman cape for Halloween when you were younger. You become an image. You become more than yourself.

I commend Suzanne Collins for her exploration of fashion in the Hunger Games tradition, in acknowledging the ultimate expression of identity. The only means of acquiring sponsors to save her life was for Katniss to create a visual voice.

Firemen, Police Officers—they use uniforms to establish an image that represents the collected beliefs of their force. Fashion in The Hunger Games isn’t just a sellout, but a uniquely excavated angle of storytelling rarely appreciated as a contribution to traditions and culture.