Lionsgate and Dubsmash are partnering on an international scale to launch an official channel for The Hunger Games Franchise.
Starting Friday, 25th September, 28 countries will be running the soundboards on the app generating one of the biggest campaigns Dubsmash has ever launched. There will be 22 Sounds available from launch with a further 4 to be added leading up to the release of The Hunger Games: Mockingjay Part 2 in November.
Rachel Masuku, Digital Marketing, Lionsgate UK said “We are really excited about this activation with Dubsmash as it puts us in the most current social space and truly engages with our fans celebrating The Hunger Games Series. We have the most vocal fans of any film franchise, who have been on this journey with us from the start. Our overarching strategy for the release of The Hunger Games: Mockingjay Part 2 was absolute celebration of the franchise and there is really no better way to bring all elements of the film together and for our fans to be part of The Hunger Games.”
Roland Grenke, co-founder and CEO of Dubsmash said “By partnering on this campaign, we will help Lionsgate to actively engage with The Hunger Games fans at an international scale. This will be one of the largest campaigns we have done so far and we are very much looking forward to it.”
Mockingjay: Part 2 releases in the UK on November 19.