The Hunger Games: Catching Fire has sold nearly $3.9 million copies of DVD and Blu-Ray in its first weekend of sale in North America alone.
In addition, Lionsgate announced that the movie is the biggest digital launch in its entire company history. It opened digitally at #1 across almost all major digital platforms, including iTunes, Xbox, Amazon, Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network.
“This is a monster opening and a tremendous result for the second film in a franchise, underscoring the enormous momentum of The Hunger Games films,” said Ron Schwartz, Lionsgate President and General Manager of Home Entertainment Sales & Distribution. “Opening weekend packaged media sales of Catching Fire were comparable to the first Hunger Games title released nearly two years ago while digital sales grew by nearly 40%. With strong increases in digital revenue and Blu-Ray accounting for 50% of packaged media sales, the opening weekend performance is driving significant margin growth and is a testament to the strength of the franchise.”
Source: The Hollywood Reporter
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